This means you’ll need to use different strategies to rank high in the app store versus search engines like Google. While the web is primarily used to answer questions, the app store is used to search for a specific product that matches the searcher’s intent.

While SEO and ASO processes are similar, they also have some significant differences, including the ways users search the web versus searching an app store. The higher your app ranks in the app store, the more likely potential customers are to see your app. Just like optimizing any web page for SEO is vital to your search success, it is imperative to optimize your app for app store optimization (ASO).ĪSO refers to the continuous process of measuring, testing, and assessing existing app store marketing strategies to increase your app’s visibility and driving downloads. While these seven KPIs are by no means the only helpful app analytics you can track, they provide a comprehensive view of your app’s success and highlight areas in which improvement is necessary. User growth rate: This figure represents the number of new users within a specific time frame.Cost per acquisition (CPA): This figure lets you know exactly how much you’re spending per acquisition.ROI: This number represents what you’ve spent versus what you’ve earned on a particular effort.Cohort Analysis: This analysis focuses on segmenting users by traffic source, country, and device and analyzing the associated metrics.Uninstalls: Tracking the number of people who uninstall your app is vital to understanding why those people uninstalled your app.Lifetime value (LTV): This formula helps you assess what your customers are worth over the “lifetime” of their relationship with your business.Conversely, this figure also alerts you to the number of customers you’re losing due to churn. Retention rate: This metric identifies the percentage of customers that continue to use your app.While it’s easy to get lost in the sheer amount of mobile app analytics available, there are seven crucial key performance indicators (KPIs) you should be tracking to gauge user engagement and your mobile app’s overall success. What KPIs You Should Track for Your Mobile App Analytics While these four areas aren’t the only advantages of implementing a mobile app analytics tool, understanding these categories is vital to overall app success. By identifying these channels, you can dedicate more focus here and replicate the approach. Goal tracking: App analytics allow you to determine which acquisition channels are working for you.By using app analytics, you can identify these populations and start targeting them with customized strategies. Personalized strategies: By segmenting and targeting audiences with more specificity, you’re more likely to provide them with what they want or need.With clear visualization of past successes and failures, you can recalibrate your approach with data-driven strategies.

Data-driven strategies: With increased access to data, you can pinpoint specifics that can drive future campaigns.Real-time ROI assessment: Enhance your app value and, ultimately, increase your ROI by gaining a better understanding of customers through data.When that happens, your users will look elsewhere to have their needs met.īy implementing mobile app analytics, you not only equip yourself with the tools necessary to better understand your app’s performance, but you also benefit in these four key areas: Without visibility, your app may fall short of satisfying your users’ needs - regardless of how beautiful or useful your app is.

Why Analytics Are Crucial for Your Mobile App Using an app analytics tool gives you access to invaluable insight into how your app works and highlights improvement opportunities.īy seeing how users interact with your app, you can optimize your app to be as user-focused as possible. Mobile app analytics aren’t too different from their web counterparts they track and analyze user activity and events on apps. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. On average, consumers spend $120B in the app store and $190B on mobile ad spend. With consumers spending four and a half hours per day on their phones, it pays to make sure your app is earning some of that heavy time-spend.Īnd better visibility can pay. The next (and arguably most important) step is optimization. While congratulations are in order, making the app is just the first step on your path to app success. You’ve done the incredible-you’ve built an app and started marketing it.

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